As the undisputed leader of travel reviews in the world, TripAdvisor has established itself as the go-to site no matter where you’re planning to go. But what’s the most annoying thing about TripAdvisor? The almost unanimous answer is pop-ups from their partner hotel sites, and we all know that pop-ups can get really annoying.

The worldwide launch of its all-in-one hotel price comparison search spells the end of the pop-ups. TripAdvisor has never been a booking site and never will be. The new one-page display is currently live for hotels all around the world, and active across all of TripAdvisor’s mobile apps and websites. TripAdvisor has never been a booking site and never will be; it has simply made the process easier and more transparent. It has now put price results from all of its booking partners on one page — you still click through to another site to ultimately purchase a room.

The company acknowledged how late to the game it’s been with a cheeky press release entitled ‘TripAdvisor Apologizes To Travelers Around The World.’

“Our bad! We want to help travelers plan and have the perfect trip, not drive them crazy with endless annoying pop-ups before they’ve booked it. We are excited to offer real-time hotel prices and availability in one convenient display.”

-          Steve Kaufer, co-founder and CEO of TripAdvisor

Amid the jokes, though, TripAdvisor is also keen to point out that even though the launch is late, it is still powerful. That’s because the one-page price comparison is tied in automatically with the 100 million user reviews that are currently on the site. TripAdvisor’s size and scope may be part of why it’s been so slow to roll out this feature, but it could also work to its advantage going forward.

Ultimately, this launch could have a nice impact on TripAdvisor’s sales — helping the company capture more of a cut from the hotel stays that it has been guiding people towards for years now.

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