Kerala has, without a doubt, established itself as one of India’s most coveted and preferred holiday destinations. Besides being the poster child, God’s Own Country is one of the top earners of revenue earners for Indian Tourism. And now they’ve found a way to draw in more tourists than ever before.

How?

The introduction of tourist visa-on-arrival (T-VoA) facility at Thiruvananthapuram and Kochi airports will help attract more foreign visitors to the state

Oommen Chandy, Kerala Chief Minister

T-VoA is currently available for citizens of 11 countries — Cambodia, Finland, Indonesia, Japan, Laos, Luxembourg, Myanmar, New Zealand, Philippines, Singapore and Vietnam.

T-VoA allows tourists from these nations to request for a visa upon their arrival at either of the two airports. The fee is 60 US dollars and the visa is valid for up to 30 days. It will be issued twice a year and is for those coming for recreation, sightseeing and meeting friends or relatives.

The VoA facility has been a long-standing demand from Kerala Tourism and now we intend to take full advantage of it. The Department of Tourism will take the campaign to these countries. We will take part in travel fairs and present our road shows to tell people there how convenient visiting Kerala is. The scheme will help Kerala Tourism achieve target of 30 lakh foreign tourists by 2021.

A.P. Anil Kumar, Kerala Tourism Minister

T-VoA was rolled out in the first phase in Delhi, Mumbai, Kolkata and Chennai airports. The facility is also available at Bangalore and Hyderabad.

Tourist arrivals from Japan were up 56 per cent in the past five years to 11,440 in 2012 while arrivals from Finland more than doubled over the period to 5,160 last year. Tourist arrivals from New Zealand, Philippines and Singapore have also gone up between 75 and 90 per cent since 2008.